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Life After Oprah

January 14, 2010, 5:46 am

Abbey Franke is an Account Executive at Scott Circle Communications. She focuses on new media strategies and online communications and comes to public relations with a background in live television...

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New York Women in Communications Matrix Awards

April 21, 2010, 6:06 am

by Lauren Shapiro* What do Tina Fey, Gayle King, Doris Kearns Goodwin, Sheryl Crow, Susan Chira, Ina Garten, Anne Keating and Marissa Mayer have in common? They all proved, at the 40th annual New York...

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Media Outlets Leverage Mobile Apps

November 29, 2010, 6:19 am

by Carol Holden* For me, it’s official – the world has gone totally mobile. The other night a commercial, on a kids’ cable channel my daughter watches, featured a Grandmother giving her little grandson...

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Part 2: Licensing – Monetizing Content in a 30-Second World

January 26, 2011, 5:42 am

In my previous post published earlier this week, I suggested that content providers just come up with a way to charge for the use of the article when somebody reads the whole article instead of the...

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Don’t Let a Bad Interviewer Spoil the Interview

January 28, 2011, 5:53 am

Image Source: cnnpressroom.blogs.cnn.com First, I want to say I LOVE Piers Morgan on America’s Got Talent and Twitter. His whole “persona” comes across perfectly as a judge and in 140-characters. When...

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Celebrity Branding: Accountability and Influence

April 3, 2012, 7:35 am

Ruth Mesfun* I won the lottery! Okay, so, not the Mega Millions (apparently my luck did not transcend to that one). However, I did win tickets to Oprah’s Lifeclass the Tour for last night, April 2, at...

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Which Celebrity is Your PR Spirit Animal?

May 5, 2014, 10:37 am

Where do you fit in in the public relations animal kingdom? Which animal, and its celebrity equivalent, should be the spirit guide of your practice? We break down some of the PR’s most prominent spirit...

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